Comments on: Human Terrain Systems as a Subsistute for Market Research http://www.jananas.com/human-terrain-systems-as-a-subsistute-for-market-research/ Fri, 30 Dec 2011 18:04:33 +0000 hourly 1 http://wordpress.org/?v=3.3 By: jana http://www.jananas.com/human-terrain-systems-as-a-subsistute-for-market-research/comment-page-1/#comment-116 jana Sun, 02 Aug 2009 12:57:48 +0000 http://www.jananas.com/?p=940#comment-116 I would suggest going with hiring full time staff with anthropology backgrounds (interns could be anthropology summer students to further reduce costs) over hiring someone to provide ongoing consulting or data collection services (professors don't come cheaply!). I would suggest going with hiring full time staff with anthropology backgrounds (interns could be anthropology summer students to further reduce costs) over hiring someone to provide ongoing consulting or data collection services (professors don’t come cheaply!).

]]> By: Riz http://www.jananas.com/human-terrain-systems-as-a-subsistute-for-market-research/comment-page-1/#comment-112 Riz Sun, 02 Aug 2009 12:24:11 +0000 http://www.jananas.com/?p=940#comment-112 "Companies put too much faith and money into Market Research to provide answers. Market research can only be as good as the questions that are asked. If you start with bad questions, you’re doing to get bad data. How good or innovative can your insights be when you ask the same old questions? Layered on top is that its easy to manipulate the data statistically to make it seem good/bad/meet your objectives. Given that, are the answers even really relevant. Even more basic is that doing market research makes a fundamental assumption – that your customers know what they need (i.e. that they can recognize an unfilled need, express it clearly, and not got bogged down by the wealth of options that they might “want” but never actually use). " I agree with the above statement fully. I run into it all the time! If I understand your proposed solution than the main part I agree with is collect data if it means observation, theorization, etc. (scientific method like even). I'm not sure if it would be cheaper given that data collection could be very expensive (account for time=money as well) but then again, maybe I'm just not understanding. Good post. “Companies put too much faith and money into Market Research to provide answers. Market research can only be as good as the questions that are asked. If you start with bad questions, you’re doing to get bad data. How good or innovative can your insights be when you ask the same old questions? Layered on top is that its easy to manipulate the data statistically to make it seem good/bad/meet your objectives. Given that, are the answers even really relevant. Even more basic is that doing market research makes a fundamental assumption – that your customers know what they need (i.e. that they can recognize an unfilled need, express it clearly, and not got bogged down by the wealth of options that they might “want” but never actually use). ”

I agree with the above statement fully. I run into it all the time!

If I understand your proposed solution than the main part I agree with is collect data if it means observation, theorization, etc. (scientific method like even). I’m not sure if it would be cheaper given that data collection could be very expensive (account for time=money as well) but then again, maybe I’m just not understanding.

Good post.

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