Rogers iPad Pricing & Brand Impacts
I’ve been following the #rogers hashtag for a while now, partly because I’m curious what people are saying. Its blown up over the last week as people have responded about Rogers’ iPad pricing (mostly negative, see the massive comment thread over at Redboard) . I’m not going to discuss whether its good or not, as I don’t have the sort of inside knowledge to make that judgement call.
I don’t know where the mistake around the $20 sharing plan started or whose fault it really was. What I do know is that the people who bought first gen iPads are die hard Apple fans. And these customers believe in Apple (and likely believe that they can do no wrong). Compare them to Rogers, a teleco that customers love to hate. When something goes wrong, the customers automatically blame Rogers (after all, they *always* mess up, make mistakes, are out to screw us!).
When you partner with a company, you need to think about how the customer views you both. When you are the company with the weaker reputation you need to make sure that you cover your ass and have all your ducks lined up before you launch. Because if something goes wrong, its your company that will take the blame regardless of where the issue originated.
You don’t want to lose the brand war with Apple because you weren’t prepared.
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This is why I’m not an early-adopter. Let the die-hards sort out the speed bumps. I’ll think about getting one when it’s a lot cheaper and has fewer hassles.
When you’re in a brand war with Apple, you loose because you have no ammo… It doesn’t matter which company you are–rogers or others.
Totally. I’m more shocked that people can’t see past Apple’s reputation to give Rogers a bit more of a fair chance. It feels sort of strange to say that because lord knows that I’ve bashed Rogers as much as the next person. Still, I think that they deserve some credit because their plans 1) aren’t that far off AT&Ts, and 2) are significantly better than other data plans they have in market for other devices.